RB2B Pricing (2026): Every Plan, Credit Cost, and Hidden Fee Explained
RB2B has emerged as the leading person-level website visitor identification tool on the market, but its credit-based pricing model trips up a lot of buyers. This guide breaks down every plan tier, what credits actually cost you, and how RB2B stacks up against competitors like Leadfeeder and Apollo.io — so you can make an informed decision before spending a dollar.
RB2B Pricing Plans at a Glance
RB2B uses a credit-based system across all plans. Each identified visitor consumes one credit. When your monthly credit allowance runs out, identification stops — unless you purchase additional credits. Here are the three tiers as of early 2026:
Free Plan — $0/month
- Credits: 150 per month
- Real-time LinkedIn profile delivery to Slack
- Basic visitor identification (U.S. traffic only)
- Single Slack workspace integration
- No credit card required to start
- No CRM integrations on the free tier
The Free Plan gives you enough runway to validate whether RB2B's identification quality matches your traffic. At 150 credits, a site receiving 200–300 monthly U.S. visitors will exhaust credits roughly halfway through the month.
Pro Plan — $129/month (billed annually)
- Credits: 300 per month
- Full real-time LinkedIn profile push to Slack
- Native HubSpot and Salesforce CRM integration
- Clay and La Growth Machine (LGM) integrations
- ICP filters: job title, industry, company size
- Lead tagging and prioritization
- Detailed visitor analytics dashboard
- Additional credits purchasable on demand
The Pro Plan doubles your credit allowance compared to Free and unlocks the CRM integrations that make RB2B actionable at scale. For teams running structured outbound sequences, the HubSpot and Clay connections alone justify the upgrade.
Pro+ Plan — $299/month (billed annually)
- Credits: 1,000 per month
- Everything in Pro
- 3x+ credit volume for high-traffic sites
- Priority support
- Advanced workflow automation
- Suitable for teams running parallel LinkedIn and cold email outbound campaigns
At 1,000 credits per month, Pro+ is designed for companies with meaningful inbound traffic — typically 1,000+ monthly U.S. visitors — and at least one dedicated SDR acting on identified leads in real time.
The Credit System: What RB2B Actually Costs Per Lead
Understanding RB2B's unit economics is critical before committing. Here's the math:
| Plan | Monthly Price | Credits Included | Cost Per Credit |
|---|---|---|---|
| Free | $0 | 150 | $0 |
| Pro | $129 | 300 | $0.43 |
| Pro+ | $299 | 1,000 | $0.30 |
Additional credits beyond your monthly allocation can be purchased on demand. RB2B does not publicly post per-credit overage pricing — budget for approximately $0.40–$0.60 per additional credit based on community-reported figures. If your site gets a surge in traffic (a product launch, a viral LinkedIn post), you could burn through credits faster than expected and face an unexpected charge mid-month.
Important note: Not all traffic generates a credit charge. RB2B only consumes a credit when it successfully identifies a person-level profile. Unidentified visitors do not cost credits. Identification rates for U.S.-based professional traffic typically range from 20–40% of sessions, so a site with 2,000 monthly visitors might realistically generate 400–800 identified profiles — well within Pro+ territory but over Pro limits.
Hidden Costs and Limitations to Know Before You Buy
U.S.-Only Identification
RB2B exclusively identifies U.S.-based visitors at the person level. If a significant portion of your traffic comes from Europe, Asia-Pacific, or other regions, those visitors will not be identified and will not consume credits — but you also get zero pipeline value from them. For companies with substantial non-U.S. traffic, this is a structural limitation, not just a feature gap.
Annual Billing Requirement for Listed Prices
The $129 and $299 price points are annual billing rates. Monthly billing is available but costs more — expect a 20–25% premium on the monthly rate. If you want to test before committing annually, factor that cost difference into your evaluation window.
Newsletter
Get the latest SaaS reviews in your inbox
By subscribing, you agree to receive email updates. Unsubscribe any time. Privacy policy.
CRM Integrations Locked Behind Pro
HubSpot, Salesforce, Clay, and LGM integrations are not available on the Free plan. If your workflow depends on pushing identified visitors directly into your CRM or outbound sequencing tool, you must be on Pro ($129/month) or higher. Without CRM integration, the operational overhead of manually copying LinkedIn profiles from Slack into your systems is significant.
No Retroactive Identification
RB2B identifies visitors in real time only. There is no historical data enrichment — visitors who came to your site before you installed the tracking pixel cannot be retroactively identified. This matters for companies considering RB2B after a product launch or campaign has already run.
RB2B vs. Competitors: Pricing Comparison
RB2B operates in a competitive space. The key distinction is contact-level vs. company-level identification. Most alternatives only tell you which company visited — RB2B tells you the specific person. Here's how pricing compares across the category:
| Tool | Starting Price | Identification Level | U.S. Person-Level ID | Free Plan |
|---|---|---|---|---|
| RB2B | $0 (Free) / $129/mo Pro | Person + LinkedIn profile | Yes (U.S. only) | Yes — 150 credits/mo |
| Leadfeeder (Dealfront) | $99/month (billed annually) | Company-level only | No | Yes — 7-day trial, limited |
| Apollo.io | $49/month (Basic, billed annually) | Contact database + intent signals | Partial (database lookup) | Yes — limited exports |
| ZoomInfo | Typically $15,000+/year (~$1,250+/mo) | Company + contact database | Database-based, not real-time | No |
| Clearbit / HubSpot Breeze Intelligence | Included with HubSpot Marketing Hub Pro ($800/mo) | Company + partial contact enrichment | Partial | No standalone free plan |
The comparison reveals RB2B's core value proposition: it's the only tool in this table that delivers a named LinkedIn profile for a specific person visiting your site, in real time, starting at $0. Leadfeeder at $99/month only tells you that someone from "Acme Corp" visited — RB2B tells you it was the VP of Sales at Acme Corp. That difference is substantial for outbound-led sales motions.
Where Apollo.io wins is breadth: it's a full prospecting platform with a database of 275M+ contacts, email sequencing, and dialer features. RB2B is narrowly focused on visitor identification and requires a separate outreach tool to close the loop.
Which RB2B Plan Is Right for You?
Free Plan: Validation and Proof of Concept
Best for: Solo founders, early-stage startups, and anyone wanting to verify identification quality before spending money. At 150 credits/month, you can confirm that RB2B actually identifies the right types of people from your traffic — especially important given that identification rates are lower for SMB and non-US traffic. If you burn through 150 credits in two weeks and the leads look actionable, upgrade to Pro immediately.
Pro Plan ($129/month): The Core Sales Team Plan
Best for: B2B SaaS companies with 1–3 SDRs running outbound. The 300 credits/month is sufficient for sites with 1,000–2,000 monthly U.S. visitors. The HubSpot and Clay integrations mean identified visitors can automatically land in a sequence within minutes of their site visit. If you're selling a product with deal sizes above $5,000 ARR, converting even one identified visitor per month more than covers the plan cost.
Specific use case: A SaaS company running LinkedIn ads drives 800 U.S. visitors/month. At a 35% identification rate, that's ~280 identified people — just within the 300 credit limit. Sales reps get a Slack notification with the LinkedIn profile, fire off a personalized connection request within the hour, and reference the specific page the prospect visited.
Pro+ Plan ($299/month): High-Volume Outbound Teams
Best for: Mid-market companies with dedicated BDR teams, agencies managing client campaigns, and any organization running sustained content or paid traffic programs driving 2,000+ monthly U.S. visitors. The 1,000 credits/month supports a full-time outbound motion without worrying about credit exhaustion. The cost-per-credit drop to $0.30 (vs. $0.43 on Pro) also makes overage purchases relatively less likely.
Specific use case: A 50-person B2B software company with $15K+ ACV runs webinars, publishes technical content, and spends on Google Ads. Traffic consistently generates 700–900 identified visitors per month. The BDR team works a 48-hour follow-up window on every identified decision-maker. At $299/month, the cost per identified lead is well under $0.35 — significantly cheaper than buying equivalent contact data from ZoomInfo.
Money-Saving Tips for RB2B
1. Max Out Free Before Upgrading
The 150-credit Free plan is genuinely useful for validation. Spend two to four weeks on Free to measure your actual identification rate before estimating which paid plan you need. Many buyers over-purchase credits based on raw traffic numbers without accounting for the fact that only a fraction of visitors are identified.
2. Commit Annually for the Listed Prices
The $129 and $299 price points require annual billing. If you sign up monthly, expect to pay 20–25% more. If you're serious about the tool, the annual commitment saves roughly $300–$700 per year depending on the plan.
3. Set ICP Filters to Preserve Credits
RB2B's ICP filtering lets you skip identification for visitors who don't match your target profile — by industry, company size, or job title. A developer evangelist at a 10-person startup is not a relevant lead for an enterprise SaaS company. Filtering aggressively means your credit budget is spent exclusively on high-fit visitors, effectively increasing your ROI per credit without upgrading plans.
4. Pair With a Sequencing Tool, Not Just Slack
RB2B's value multiplies when identified visitors flow directly into an outbound sequence. Using the Clay or HubSpot integrations (available on Pro+) to trigger automated LinkedIn connection requests or personalized cold emails means your team acts on every identified visitor — not just the ones someone happened to catch in Slack. Getting more pipeline from existing credits is cheaper than buying more credits.
5. Match Plan to Traffic Seasonality
If your business has distinct traffic peaks (end of quarter, annual conference season, product launch windows), consider whether the Pro+ plan is only necessary for certain months. Some companies start on Pro and add extra credits during high-traffic months rather than committing to Pro+ year-round — especially if their traffic is inconsistent.
Is RB2B Worth the Price?
RB2B's pricing is justified when your deal size supports it. At $129/month for Pro, if one identified visitor converts to a $10,000 contract over the course of a year, the plan pays for itself 6x over. The calculus breaks down for SMB SaaS with sub-$1,000 ACV deals, non-U.S. traffic, or websites where the visitors are largely from small companies rather than mid-market and enterprise decision-makers.
For companies targeting U.S. decision-makers in B2B software, professional services, or financial services — especially those with established traffic and an active outbound sales team — RB2B at $129–$299/month delivers among the best cost-per-lead ratios in the category. Compared to paying $1,250+/month for ZoomInfo for contact data that may not be in-market, RB2B identifies buyers who are actively researching right now.
The Free plan removes all risk from the evaluation. Install the pixel, run 150 credits, and measure the quality of what you get before spending anything. That's a genuinely low-friction way to find out whether RB2B's identification quality matches your traffic profile — and whether the revenue opportunity justifies the upgrade.
