Leadinfo Pricing Plans Explained: Every Tier, Cost, and Hidden Fee
Leadinfo is a B2B website visitor identification platform that reveals which companies are browsing your site, then pairs those visits with a database of over 300 million decision-maker contacts. Pricing is based on the number of identified leads per month rather than a flat feature fee — which means costs scale directly with your website traffic. This guide breaks down every plan, add-on, and pricing quirk so you can make an informed decision before starting a trial.
Leadinfo Pricing Overview: Three Core Plans
Leadinfo offers three named plans — Starter, Pro, and Scale — all priced in GBP on their UK/EU documentation. Prices scale upward as your monthly identified lead count increases, so the numbers below represent the entry-level price for each tier. Annual billing saves roughly 20–25% compared to paying month-to-month.
Starter Plan
- Annual billing: from £57/month (billed annually)
- Monthly billing: from £83/month
- Lead allowance: 50–100 identified leads/month at entry price
- Users included: 3
- Automations: 3 included
- Email reports: 3 automated reports with CSV export
- CRM integrations: 67 integrations, manual send to CRM only
- Ad integrations: Google Ads
- Communication: Slack and Microsoft Teams
- Support: Email only, 72-hour SLA
- Onboarding: Online on-demand webinar
The Starter plan does not include screen recordings, LinkedIn Ads integration, Zapier/Make automation connectors, or automatic CRM syncing. Leads must be pushed to your CRM manually. It is a low-commitment entry point for small teams generating light website traffic.
Pro Plan
- Annual billing: from £132/month (billed annually)
- Monthly billing: from £174/month
- Lead allowance: 250–5,000 identified leads/month at entry price
- Users included: 10
- Automations: 10 included
- Email reports: 10 automated reports with CSV export
- CRM integrations: All 67 CRM integrations plus MS Dynamics and HubSpot
- Ad integrations: Google Ads + LinkedIn Ads
- Analytics: GA4 and Looker Studio integration
- Automation connectors: Zapier and Make (formerly Integromat)
- CRM sync: Automatic or manual lead pushing
- Screen recordings: Included, with 7-day data retention
- User management: Admin, Edit, and Viewer roles
- Customer data imports: Up to 500 records per upload for automated tag assignment
- Support: Email with 48-hour SLA
- Onboarding: Online on-demand webinar
The Pro plan is where Leadinfo becomes a genuine sales automation tool. The addition of LinkedIn Ads integration and automatic CRM pushing means your sales team can act on visitor data the same day it arrives, without manual intervention.
Scale Plan
- Annual billing: from £298/month (billed annually)
- Lead allowance: Unlimited users, custom lead volumes
- Users: Unlimited
- Automations: Unlimited
- Email reports: Unlimited
- CRM integrations: Includes Marketo and Salesforce
- Ad integrations: LinkedIn Matched Audiences (automated push)
- Analytics: Matomo integration + SFTP access for data dump
- Automation connectors: Zapier and Make
- CRM sync: Full bidirectional CRM data usage within Leadinfo for automation triggers
- Screen recordings: Included, with 14-day data retention (double that of Pro)
- User management: Admin, Edit, and Viewer roles
- Customer data imports: Unlimited imports for automated tag assignment
- Mobile phone numbers: Included in contact records
- Support: Email and phone, 24-hour SLA
- Onboarding: Personalized onboarding session
- Customer success: Dedicated CSM with quarterly check-ins
The Scale plan is purpose-built for marketing ops teams that need Salesforce or Marketo connectivity, want to pipe leads directly into LinkedIn Matched Audiences automatically, and require a dedicated success manager to help with strategy.
How Lead Volume Affects Your Monthly Bill
Leadinfo's most important pricing nuance is that every plan price is a starting price. As your site identifies more companies each month, you move up a pricing band. Below is a sample of how the Pro plan annual pricing escalates by lead band:
| Monthly Identified Leads | Pro — Annual (per month) | Pro — Monthly (per month) |
|---|---|---|
| Up to 250 | £132 | £174 |
| 251 – 500 | £215 | £282 |
| 501 – 750 | £298 | £390 |
| 751 – 1,000 | £381 | £498 |
| 1,001 – 1,500 | £415 | £539 |
| 1,501 – 2,000 | £564 | £738 |
| 2,001 – 3,000 | £655 | £855 |
| 3,001 – 4,000 | £821 | £1,070 |
| 4,001 – 5,000 | £987 | £1,286 |
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For the Starter plan, annual pricing starts at £57/month (up to 50 leads) and scales to £69/month (51–100 leads), then £99/month for the next band. Monthly billing on Starter starts at £83/month and goes to £108/month at the 101–250 lead tier. Note that Starter is not available at higher lead volumes — the plan has a natural ceiling, forcing a Pro upgrade as traffic grows.
Add-On Costs: Autopilot, Leadbot, and Liquid Content
Three optional add-ons sit on top of every plan. These are not included in base pricing and add meaningfully to the total monthly cost.
Autopilot (Automated Outreach)
Autopilot enables automated email and LinkedIn outreach sequences triggered by visitor behavior. Pricing is per seat:
- On Starter: £36 per seat/month
- On Pro: £54 per seat/month
- On Scale: from £59 per seat/month
A 5-person sales team on the Pro plan adds £270/month (£3,240/year) just for Autopilot seats — a significant line item to budget for upfront.
Leadbot (Website Chat + WhatsApp)
Leadbot is a chat widget that integrates with WhatsApp and your website to capture inbound leads in real time. Pricing is per month (not per seat):
- On Starter: £36/month
- On Pro: £54/month
- On Scale: from £110/month
Liquid Content
Liquid Content personalizes your website copy dynamically based on the identified visitor company. This add-on is listed separately but pricing is disclosed during the sales process based on your traffic volume. Budget for this as an additional £50–£150/month depending on scale.
Leadinfo vs. Competitors: Pricing Comparison
Leadinfo competes in the website visitor identification category alongside Leadfeeder (now Dealfront), Clearbit / HubSpot Breeze Intelligence, and broader intent data platforms like ZoomInfo. The table below compares entry-level paid pricing and key differentiators.
| Platform | Entry Paid Price | Lead/Contact Allowance | Contact Database | Free Tier |
|---|---|---|---|---|
| Leadinfo | £57/mo (annual) / £83/mo (monthly) | 50 identified company visits/mo | 300M+ decision-makers | 14-day trial only |
| Leadfeeder / Dealfront | ~$99/mo (monthly) / ~$74/mo (annual) | 100 identified companies/mo on paid; limited free tier | Dealfront contact database (EU-focused) | Free plan (last 3 days data, 100 leads max) |
| Apollo.io | $49/mo (Basic, annual) / $59/mo (monthly) | 10,000 export credits/year on Basic | 275M+ contacts, 73M companies | Free plan with limited credits |
| ZoomInfo | ~$14,995/year (~$1,250/mo) for Professional | Bulk contact exports based on credit allotment | 260M+ professionals, 100M companies | No free tier |
Leadinfo's key competitive advantage over Leadfeeder is the bundled contact database — you get decision-maker contact details within the same platform rather than paying separately for enrichment. Against Apollo.io, Leadinfo focuses exclusively on real-time website intent while Apollo is primarily an outbound prospecting database. If your goal is specifically to capture and act on warm website traffic, Leadinfo is more purpose-built. If you need a broader outbound prospecting motion, Apollo.io covers more ground at a lower entry price.
Who Each Plan Is Best For
Starter — Best for Small Teams Under 10 People
If you run a boutique B2B agency, a SaaS startup, or a small professional services firm and your site attracts 50–200 identifiable company visits per month, the Starter plan at £57–£99/month (annual) delivers solid ROI. The 3-user limit is fine for a founder plus one sales rep plus a marketing manager. The key constraint is manual-only CRM pushing — if your CRM workflow requires automation, you will hit friction quickly and want to upgrade.
Specific use case: A 6-person IT consultancy in the UK using HubSpot that wants to know which companies are reading their case studies before cold-calling.
Pro — Best for Growing B2B Sales Teams
The Pro plan is the sweet spot for companies with 10–50 employees running an active outbound sales motion. Automatic CRM pushing, LinkedIn Ads integration, Zapier/Make connectivity, and screen recordings all come online at this tier. At £132/month for 250 leads annually, you are paying roughly £0.53 per identified company — a reasonable unit cost if your average deal value exceeds £5,000. The Autopilot add-on at £54/seat makes this tier a near-complete outbound automation stack.
Specific use case: A SaaS company with a 5-person SDR team that wants to auto-enrol high-intent visitors into LinkedIn retargeting campaigns and trigger Slack notifications when a target-account visits the pricing page.
Scale — Best for Enterprise Marketing Ops Teams
The Scale plan justifies its £298/month+ starting price through three enterprise-specific features: Salesforce and Marketo integration (not available on lower tiers), automated LinkedIn Matched Audiences syncing, and a dedicated CSM. If your marketing ops stack includes Salesforce as a CRM, Scale is effectively mandatory — you cannot connect to Salesforce on Starter or Pro. The data dump via SFTP is also valuable for companies running custom BI pipelines in tools like Tableau or Power BI.
Specific use case: A 200-person B2B software company using Salesforce and Marketo that wants to automatically suppress current customers from LinkedIn retargeting while auto-enrolling new high-intent companies into nurture sequences.
Money-Saving Tips for Leadinfo
- Commit annually from day one. The gap between monthly and annual billing is substantial — £83/mo vs £57/mo on Starter is a 31% premium for monthly. If your 14-day trial converts you, negotiate annual terms immediately.
- Filter aggressively before your lead count locks in. Leadinfo counts every identified company visit against your monthly allowance. Use persona filters (job title, department, company size) to suppress low-quality visitors — such as competitors, students, or countries outside your target market — so you are not paying to identify companies you will never call.
- Avoid buying Autopilot for the whole team upfront. Autopilot is £36–£54 per seat. Start with 1–2 power users to validate the outreach sequences before rolling out to your full SDR team. You can add seats mid-contract.
- Use the Leadbot on Pro before upgrading to Scale. The Leadbot add-on on Pro (£54/month) provides meaningful inbound capture. Test whether the combination of Pro + Leadbot meets your needs before committing to the Scale plan's £298/month base.
- Negotiate on CRM data imports. Scale plan allows unlimited customer data imports for tag automation, while Pro caps uploads at 500 records per batch. If you have a large suppression list or account-based marketing target list, confirm whether the 500-record limit on Pro will create workflow friction — that friction alone may justify Scale pricing.
- Compare total cost of ownership against bundled alternatives. If you are already paying for HubSpot Marketing Hub at the Professional tier (which includes some website visitor tracking), calculate whether Leadinfo's incremental identification accuracy is worth the added subscription before committing to a Pro or Scale plan.
Bottom Line: Is Leadinfo Worth the Price?
Leadinfo's pricing model rewards companies with high-value B2B traffic and punishes those with high-volume, low-intent traffic. If your site gets 500 company visits per month but only 50 are genuine prospects, you will pay for all 500 — use persona filtering to manage this. The bundled contact database (300M+ decision-makers with LinkedIn profiles and phone numbers) is a genuine differentiator over tools like Leadfeeder that require third-party enrichment. For companies choosing between Leadinfo and a broader contact intelligence platform like Cognism, the key question is whether you prioritize real-time intent signals (Leadinfo's strength) or outbound contact coverage (Cognism's strength). Many teams ultimately use both.
For most growing B2B teams, the Pro plan at £132–£174/month represents the best entry point — it includes the automation connectors, LinkedIn Ads integration, and automatic CRM pushing that transform raw visitor data into an actual sales pipeline, rather than a daily report that gets ignored.
